DeHaat Honest Farms Mall Placement Brief
Mall Placement Brief

The Pesticide Library

Three structure design options & mall placement plan

An on-ground mall exhibit that displays real pesticide samples in a branded “library” to drive the Know What You Are Eating message. Below are three structure options at different finish levels and build costs — choose one, then the partner confirms mall space and rate per the placement plan.

Atrium
Location Type
~300
Sq Ft Footprint
8–9 ft
Height
1.5 kW
Power (1×15A)
7–10 days
Run Per City

Common space requirement (all options). All three are modular, free-standing and re-skinnable per city. Each option below shows its look, materials, display faces and requirements; the placement plan lists target malls for the partner to confirm space, dates and cost.

Option 1 of 3

Display Cabinet — solid single-face unit

Robust, economical cabinet with a glass/acrylic display front and a branded body — high-impact and easy to wrap.

Display Cabinet — front view
FrontDownload
Display Cabinet — inside shelves
Inside — ShelvesDownload
Display Cabinet — side view
Side ViewDownload
Display Cabinet — three-quarter view
Three-QuarterDownload
Build
Aluminium / MDF, vinyl wrap
Display
Acrylic / glass front
Faces
1 front + side panel
Footprint
250–320 sq ft
Height · Power
8–9 ft · 1.5 kW

Best for: maximum reach on the tightest budget — sits against an atrium edge or wall, 2 open sides, one 15A power point, overnight install.

Option 2 of 3

Premium Framed Vitrine — museum-grade

Thick opaque matte-white & warm-wood frame around a glass vitrine — the richest, most premium presentation.

Premium Vitrine — front view
FrontDownload
Premium Vitrine — inside framed vitrine
Inside — Framed VitrineDownload
Premium Vitrine — side view
Side ViewDownload
Premium Vitrine — front-left three-quarter view
Front-Left ¾Download
Build
Matte-white + wood frame
Display
Inset glass vitrine, LED
Faces
1–2 + info panel
Footprint
280–350 sq ft
Height · Power
8–9 ft · 1.8 kW

Best for: flagship malls & premium brand positioning — prefers a high-ceiling atrium, 2 open sides, richer lighting load, overnight install.

Option 3 of 3

Glass Library Tower — 360° see-through

A transparent four-sided acrylic/glass tower — light, airy and viewable on all sides as a central atrium island.

Glass Tower — front view
FrontDownload
Glass Tower — inside see-through
Inside — See-ThroughDownload
Glass Tower — side view
Side ViewDownload
Glass Tower — corner three-quarter view
Corner ¾Download
Build
Glass / clear acrylic
Display
LED clear shelves
Faces
360° — all 4 sides
Footprint
150–220 sq ft
Height · Power
8–9 ft · 1.5 kW

Best for: central atrium island with all-round footfall — needs all-round circulation, one 15A power point, premium finishing essential, lightweight to transport.

Target Placement Plan

Malls, space, availability & cost

For partner to confirm. Priority cities: Mumbai, Delhi NCR, Bangalore, Hyderabad. Please confirm available space, dates and rate card for each.

CityMallSpace / LocationArea Avail.Availability (Aug)Space Cost
MumbaiPhoenix Palladium, Lower ParelGround atriumto confirmto confirmto quote
MumbaiInorbit Mall, MaladCentral courtto confirmto confirmto quote
Delhi NCRSelect Citywalk, SaketAtrium / plazato confirmto confirmto quote
Delhi NCRAmbience Mall, GurugramGrand atriumto confirmto confirmto quote
BangalorePhoenix Marketcity, WhitefieldCentral atriumto confirmto confirmto quote
BangaloreOrion Mall, Brigade GatewayGround concourseto confirmto confirmto quote
HyderabadInorbit Mall, MadhapurCentral atriumto confirmto confirmto quote
HyderabadSarath City Capital, KondapurAtrium islandto confirmto confirmto quote
Other mall options — also to be quoted
CityAdditional malls to checkSpace Cost
MumbaiR City (Ghatkopar) · Oberoi Mall (Goregaon) · Infiniti (Malad) · Jio World Drive (BKC)to quote
Delhi NCRDLF Promenade · Pacific (Subhash Nagar) · DLF Mall of India (Noida)to quote
BangaloreForum (Koramangala) · Mantri Square · UB City · Garuda · Nexus Koramangalato quote
HyderabadForum Sujana (Kukatpally) · GVK One · Nexus (Kukatpally) · Manjeerato quote

What we need per mall

  • Available atrium / concourse space & exact area (sq ft)
  • Open date windows in early August & activation hours
  • Space rate card (per day / week), CAM, power & GST

Site requirement

  • ~300 sq ft, near a 15A power point
  • 2 open sides (Opt. 1–2) / all-round access (Opt. 3)
  • Footfall split & any restrictions (height, audio, branding)

Next step: pick a design option

Partner to confirm malls, space, dates and rate card. Pick a design direction (Options 1–3) and we'll lock the build.

✉ tirtham@tessarakt.com ✉ asad@tessarakt.com